贝恩－业绩评估-CorporatePerformanceMeasurement

bcCorporatePerformanceMeasurementLONAuthor:PatrickCoteContributors:KateMcGreevyJulianCritchlowbcCorporatePerformanceMeasurementApril1999Copyright?1999Bain&Company,Inc.CorporatePerformanceMeasurementbcCorporatePerformanceMeasurementLONAgendaExecutiveSummaryObjectivesBackgroundPerformanceMeasurementFrameworkMarketValueAdded(MVA)EconomicProfit(EP)CashFlowReturnonInvestment(CFROI)ExercisesMVAEconomicProfitCaseStudy-DiageoCorporatePerformanceMeasurementbcCorporatePerformanceMeasurementLONExecutiveSummary(1of2)Corporateperformanceevaluationhasevolvedfromthe1960sfocusonROEtothecurrentvariationsofeconomicprofitthatmeasureimpactonshareholdervaluemanyfirmshavedevisedtheirownvariationsofeconomicprofitSternStewart’sEconomicValueAdded(EVA)TMisbestknownofthesemeasuresHolt/BCG’sCashFlowReturnonInvestment(CFROI)isasimilarconceptpr