麦肯锡手把手教你写商业计划书

HOWTOWRITEABUSINESSPLAN2TableofContentsPreface......................................................................................................................41.THEROUTEFROMCONCEPTTOCOMPANY...................................................41.1Successfactors.................................................................................................................................................41.2Stagesofdevelopment....................................................................................................................................52.THEBUSINESSIDEA...........................................................................................82.1Developmentofabusinessidea.....................................................................................................................82.2Elementsofapromisingbusinessidea......................................................................................