1TableofContents1.TheRoutefromConcepttoCompany...............................................................................21.1.Successfactors............................................................................................................21.2.Stagesofdevelopment..............................................................................................32.TheBusinessIdea..................................................................................................................62.1.Developingabusinessidea......................................................................................62.2.Elementsofapromisingbusinessidea...................................................................72.3.Protectingyourbusinessidea................................................................................102.4.Presentingyourideatoinvestors..........................................................................113.