ConfidentialTheVodafoneBrandMakethemostofnowWFA/ISA–GlobalConferenceGraceMolenaarHeadofBrandDevelopmentTheVodafoneBrand–Creatingacultureofbrandengagement5thPartnerMarketsConferenceConfidentialTheVodafoneBrandWearecommittedtobuildingtheworld’smostvaluablecommunicationsbrandVision,2001‘TobetheWorldLeaderinMobileCommunications………….’5thPartnerMarketsConferenceIntypicallyVodafonestylewesetourselvesatoughgoalforourbrand.Weaspiredtohaveabrandthatrankedamongtheworld’sgreats.Wewantedabrandthatreflectedthepassionsofourcompanyanddeliveredextraordinaryvaluetothebusiness.Ourjourneytothispointisbynomeanscomplete,butwehavelaidmanyimportantfoundations.Butwhatisitthatreallycreatesagreatbrand?…ConfidentialTheVodafoneBrandOurglobalbrandbuildingjourneystartedonly7yearsago,andhashadanumberofdistinctphasesBrandMigration