ThruRTYInnovationAchieve10millionperyearLGElectronics/DigitalApplianceCompanyLGETAMWOVision12.511.810,110.09.8(’04Target)(’03,Million)TA(10.0)TA(11.1)GlobalNo.1MWODivision(`05Sales:M$385;Profit:8%)ChinaMarketTop1(`05ChinaM/S:45%)CostCompetitionBefore2005NowAsthebasementofProfitTurnaroundFastInnovationFastGrowthMWOMakerBenchmarkingVisionVision1/19VisionGlobalPositionDMAICBigYIssue7.110.0`02`03CMOProductivityloss↑PortfoliobyCategoryHighLowPriceProfitHighQualityloss↑Partsloss↑FastGrowthNewMDLAcceleratetoolshift(0.7~1.8)ShortenthedevelopmentperiodIncreasingnumberofpartsMunit/year2/1930%CMO(0.7cu.ft)CMO(0.8~1.1)OTRCMO(0.7cu.ft)CMO(0.8~1.8)BrownerOTRDMAICInputOutputProcessAssyLinePressWeldingPaintingPurchaseIQCOQCPCBSupplierCustomerLogi