THEARCHITECTSFUTURELABWeassistMarketerstomaximisethereturnontheirinvestmentsInnovatorstocreatemoresuccessfulpropositions.CEO’stogrowprofitsthroughcustomer-centricity.AthensBrusselsBucharestHamburgIasiKievMoscowShanghaiSomeCredentialsAstraZenecaDeloitteFortisInvestmentsHeinekenHewlettPackardLegoMobistarSpecialRelationshipGemaltoLexusPhilipsPireaus1CHANGEMARKETING?YESWECAN.DIGITALEDITIONFUTURELABFlashback2006:IAmTheMediaFUTURELABUKDVRownerswhofast-forwardtheadverts(%ofrecordedprogrammes)Source:OfcomResearch,February-March2008DVRGrowthbyRegion(millionsofunits)Source:InformaTelecoms&Media,Q4-2008TVAdsarebeing“tunedout”FUTURELABSalesAlways&almostalways;88%Never;6%Always/almostalwaysAbouthalfthetimeHardlyeverNever0.880000000000000897.0000000000000034E-23.0000000000000047E-26.0000000000000081E-22008EuropeWestEuropeEast/ME8.61.100000