Listen!I’llTellYouSteveJobs’QuotesBeayardstickofquality.Somepeoplearentusedtoanenvironmentwhereexcellenceisexpected.Imconvincedthatabouthalfofwhatseparatesthesuccessfulentrepreneursfromthenon-successfulonesispureperseverance.Designisnotjustwhatitlookslikeandfeelslike.Designishowitworks.Sometimeswhenyouinnovate,youmakemistakes.Itisbesttoadmitthemquickly,andgetonwithimprovingyourotherinnovations.Itsnotaboutpopculture,anditsnotaboutfoolingpeople,anditsnotaboutconvincingpeoplethattheywantsomethingtheydont.Wefigureoutwhatwewant.AndIthinkwereprettygoodathavingtherightdisciplinetothinkthroughwhetheralotofotherpeoplearegoingtowantittoo.Thatswhatwegetpaidtodo.Wejustwanttomakegreatproducts.Peoplethinkfocusmeanssayingyestothethingyouvegottofocuson.Butthatsnotwhatitmeansatall.Itmeanssayingnototh