国外银行开拓客户成本的配音动画版PPT

Source:InsightEcosystems,LLC:TheCustomerEcosystemSource:InsightEcosystems,LLCAverageacquisitioncost:$200Averagecontribution:-$1,200Averagecontribution:$300Averagecontribution:$15,000Averageattrition:15%*Wealsounderstandthatitcostsmoretoacquireanewcustomerthantogrowanexistingone.CLICK.Manybanksaresuccessfulinattractingnewcustomers.CLICK.However,someofthesenewrelationshipstendtobeshallowandcanbeunprofitable—aslowasminus$1,200inaveragecontributions.CLICK.Theannualcontributionofcustomersaverages$300.CLICK.High-Valuecustomerscangenerateasmuchas$15,000incontributionsandtendtohavemultipleaccounts.CLICK.Banksalsohavetoworryaboutcustomerattrition,whichis15%peryearonaverage.CLICK.Inordertogroworganically,banksneedtofocusonincreasingthevalueoftheirexistingcustomerrelationships.