KPMG全套内部培训教程4

CONSULTINGProposalWritingCreatingEffectiveProposalsProposalWriting--GuidelinesandHintsCONSULTINGCONSULTINGProposalWritingRe-usingMaterialReusableMaterial--textorgraphicsfrompreviousproposalsthataddresssimilarrequirementsDon’tthrowboilerplatetogetherandcallitasectionClients/evaluatorsknowwhenthey’rereadinggenerictext,andresentit!ThoroughlyreviewandmodifyanytextorgraphicsyoureuseTailorthematerialtotheclientandtheRFPCommonlyreusedmaterial-qualifications,clientprofiles,resumes,statistics,capabilities,graphicsAlwaysdangeroustoreusetechnicalsolutions/approachesCONSULTINGProposalWritingProposalToneBeginsentenceswiththeclient’sconcernShowunderstandingandempathyofthatconcern-provethatyouknowtheclient(names,sites,systems)RespondtothatconcernBedirect,confidentandassertive,