五种力量模型...................................................................................................................1利益相关者分析...............................................................................................................3雷达图...............................................................................................................................5公司业务组合矩阵...........................................................................................................9内部环境--SWOT分析法..............................................................................................11市场营销4PS-4CS--4RS................................................................................................12产品生命周期战略.........................................................................................................14产品组合策略.................................................................................................................17服务营销................................