重庆现代广场整体运营方案

重庆现代商业广场整体商业运营方案目录第一部分前言1.背景···································42.目的···································43.方案的涉及出发点··························54.方案说明··································6第二部分市场研究1.GDP······································72.GDP的构成································83.居民消费价格指数··························104.固定资产投入······························115.社会消费品零售总额························126.居民消费能力·····························157.人口及人口发展状况························188.重庆未来发展规划及重大事件影响分析·········259.零售业趋势及商业地产发展趋势···············3110.重庆商圈现状及商圈发展趋势··············37第三部分项目概要·······················46第四部分项目SWOT分析··················53第五部分项目定位及定位思想1.商圈战略定位·······························582.项目战略定位·······························603.企业文化···································614.业态定位···································635.主体定位·································