香港英文房产提案-St.GeorgeBuiding

PromotionalCampaignsIntegratedCommunicationPlanfortheLaunchoftheSt.GeorgeBuildingPreparedfor:AlliedProperties(HK)Ltd.PromotionalCampaignsAgendaIntroductionandStrategy10minCreative45minPRProgram15minInteractiveProgram10minMediaPlan10minTOTAL90MINPromotionalCampaignsAgencyTaskTocreateanever-lastingvaluefortheSt.GeorgeBuildingandasuccessfulsalesrecord!PromotionalCampaignsPropertyMarketUpdateSatisfactoryresultsoflandauctionreflectedconfidenceregain.AccordingtotheLandRegistration,therewereover58,800propertytransactionofHK$150billioninthefirsthalfof1999.4%increaseinnumberoftransactionsand3%dropintermsofvalue,ascomparedwiththesecondhalfof1998.Itindicatedthatmostofthetransactionswerefrommiddle-to-lowsegment.PromotionalCampaignsPropertyMarketUpdate(cont’d)TheaveragevalueofatransactionwasHK$2.56