保利百合花园营销策划报告书

经纬物业保利百合花园营销策划报告书经纬物业目录第一章、市场分析——知彼·································································71.1总体市场状况分析······································································81.2周边区域市场分析······································································10第二章、项目优劣势分析——知已····················································152.1优势·····························································································162.2我们需要解决的问题·································································20第三章、目标客户群分析——争夺的阵地········································223.1目标客户群分类·········································································233.2锁定目标客户群的依据·····························································243.3目标客户群的特征分析·····························································253.4目标客户群居住追求共性分析·················································26经纬物业目录第四章、确定形象定位——入市态势···············································