机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。DocumentDate*资料来源:UnitofmeasureHighLowü?–LegendLegendLegendTextTextTextTextTextTitlex–÷+x–÷+TextTextText例子TextTextEXHIBITTITLE*资料来源:*资料来源:Unitofmeasure2X2CUBEDTextTextTextTextTextTextTextTextTextText*资料来源:Unitofmeasure2X2TOWER*资料来源:Unitofmeasure5PsMARKETINGPlacePriceProductPackagePositioningpromotionProductoffering*资料来源:Unitofmeasure7SStrategySkillsSystemsStaffSharedvaluesStructureStyle*资料来源:UnitofmeasureARROW3D*资料来源:UnitofmeasureCUBES13D*资料来源:UnitofmeasureCUBES23D*资料来源:UnitofmeasureCUBES33D*FootnoteSource:*资料来源:UnitofmeasureCUTOUT3DTextTextTextText*资料来源:UnitofmeasureFORCESATWORKNewentrantSuppliersIndustrycomp