欧美智能手机市场营销方案

SMARTPHNESMARTMARKETING18283224TABLEOFCONTENTSOverviewSmartphoneLivingSmartphoneMarketingSmartphoneFuturesConclusionsOVERVIEWInanincreasinglymobileworld,theSmartphonehasbecomealifestyle-changingdevice.TheSmartphoneisthe?rstdevicetoprovideinstantaccesstotheinternetandonlineinformationresourceswhereverconsumersgo.Time-starvedconsumerssaythatSmartphonesimprovetheirqualityoflifebyallowingthemtomultitaskon-the-move.Formarketers,thiscreatesanewopportunitytomaintaincontactwithconsumersthroughoutthedayandin?uencepurchasedecisionsinwaysneverbeforepossible.UniversalMcCannandAOLpartneredwithQuestus,aleadinginteractivemarketingandresearch?rm,toconductanextensivemulti-phaseresearchprojectexamininghowSmartphonesarein?uencingAmericanlifestylesandmediaconsumption.Thisresearchreportanalyzestheintersectionbetweenconsumermediausage,lifestyleandpurchaseprefere