SOCIALBRANDVALUEbrandvaluethroughsocialinteraction-theGermanyranking2009GOOGLEAppLENOkIAMCDONALD‘SYOUTUBETwITTEREBAYCOCACOLANOkIAfACEBOOkYOUTUBETwITTEREBAYMICROSOfTTUppERwARECOCACOLANOkIAfACEBOOkYOUTUBEXINGfACEBOOkYOUTUBEEBAYSTUDIVZXINGfACEBOOkYOUTUBEEBAYSTUDIVZfLICkRYOUTUBEfACEBOOkwIkIpEDIAfLICkRYOUTUBEfACEBOOkwIkIpEDIAfACEBOOkfLICkRAppLEfACEBOOkfLICkRAppLEfIREfOXAMAZONfACEBOOkSTUDIVZfIREfOXAMAZONfACEBOOkSTUDIVZXINGEBAYCOCACOLAfLICkRfACEBOOkTUppERwAREGOOGLEAppLENOkIAMCDONALD‘SYOUTUBETwITTEREBAYfACEBOOkfLICkRAppLEfLICkRfACEBOOkAMAZONfACEBOOkThepursuitofcommunityisoneofthemostbasicdesiresofmankind.Eversincepeoplehavecravedforthesecurityandorientationofcommunities.Howeverinthe19thand20thcentury,industrializationledtoananonymizationofourdailyliving-andworking-environment.