我就是媒体——外国精品PPT模板

FUTURELABIAMTHEMEDIAAlainThys,Marketing3–Nov.29,2006Attribution-NonCommercial2.0Belgiumhttp://creativecommons.org/licenses/by-nc/2.0/be/FUTURELABCecin’estpas(just)aboutsocialmediaIncontrasttowhatsomeofyoumightthink.ThisisNOTaspeechwhichisjustaboutsocialmedia.Whiletherewillbeabitofthat,Infact,itismuchmoreambitious.FUTURELABThetraditionalmarketingmodelisbeingchallenged,and(CMOs)canforeseeadaywhenitwillnolongerwork.McKinseyQuarterly,2005,Number2Thisisaspeechtogobeyondthehypethatmarketingisdead,yetlookatthemostimportantwordinthethunderstormMcKinseycapturedintheir2005article.TRADITIONALmarketingisdead.Traditional,asinwhatwe’vebeendoingforthelast40-50years.YetratherthanadviseallsortsofhypeactivitiesIwantedtodigdeeperandlookfortheopportunitieswhicharecurrentlyuntapped.FUTURELABThisPresentationWHILEYOUWERES