星巴克英文版简介P4

BackgroundMaterialofStarbucksCoffee1.GeneralSituationFoundedin1971,withitsfirstshopaswellasitsheadquarterlocatedinSeattleofWashington,USA,StarbucksCoffeehasdevelopedintothemostfamouscoffeechainsintheworld.InMarch1987，HowardSchultz,themarketingmanagerofStarbucksCoffeeofthattime,boughtthesmallcoffeeshopandre-organizedit.Fromthenon,StarbucksCoffeejumpedoutofitsoriginalframeandbegantosellcoffeedrinks.Gradually,itdevelopedfromasmallretailshopofcoffeebeanrestrictedinSeattleintoaninternationalchain.In1922,StarbucksCoffeelisteditselfonthestockmarket,NASDAQ.Atpresent,itschaincoffeeshopshaveclimbeduptomorethan13,000inthewholeworldandinChina,ithas707chainsinall.StarbucksCoffeehasmorethan30retailingproducts,includingcoffeebeansoftopclass,hand-madeespresso,hotandcoldcoffeebeverages,freshanddeliciouspastryfood,coffeemachineofrichvariety,