星巴克2010年年度财务报表P90

1Ourcustomersvotedusthe#1BestCoffeeintheannualZagat?survey.WefoundasmallwaytomakeourStarbucksCardsevenmoreconvenient.23Wemadesureourcustomerswillneverbewithoutgreatcoffee.WereachedmorethanfivemillionfansonFacebook—morethananyotherbrand.Wehavemorethan638,000followersonTwitter.6WebecamethelargestpurchaserofFairTradeCertified?coffeeintheworld.5Ourgoalistohaveallnewcompany-ownedstoresLEED?certifiedbeginningin2010.87Wetooktheartificialingredientsoutofourfoodtoleaveroomformorerealgoodness.4STARBUCKSCORPORATIONAUTHORFISCAL2010ANNUALREPORTTITLETheinnovationsandsuccessesofFY10madeitadefiningyearforus,andFY11isalreadyofftoanexcitingstart.Wedebutedanevolvedbrandidentity—onethatreflectsourbusinessstrategyandgivesusthefreedomtoexplorenewproductsandchannelsofdistribution,whileremainingtruetothe