【营销星球-私密】20190703-易果生鲜618DigitaCampaign-34P

Yiguo618DigitalCampaignProposalVERAWOMMay.15thBRIEFRECAP?Targetcityfemales,salesoftencattiescherriesat618?Toenhancebrandawarenessamongconsumers,establishingimagefortheexclusivehighqualityfruit?Tocreatetopicsonline,promotedisseminationOBJECTIVE?Coreagegroup:25-35Female?High-qualitylifestylefemaleofficeTARGET?Majorityoffruitelectricitymanufacturersaresalesofcherriesatthesametime?Howtoattractfemaleconsumerstopurchasecherries,andlinkedbetweencherriesandconsumersinterestsOURCHALLENGEWhatwewanttodo??Ideationofthecampaign?Creativematerial?DigitalmedialistDELIVERABLESWHEREAREOURREALCONSUMERS我们真正针对的消费者人群画像究竟是怎样的THINKINGCreateanexperiencethatformsanemotionalconnectionwiththelivesofourcustomers?Creativeexecution?Contentwise(Discountbenefit)STRATEGYForOurTargetwhatwewanttosay?CASESTUD