[营销星球]201804-Kantar+Insights：2018全球智能手机市场主要趋势-

130thMarch2018全球智能手机市场的主要趋势长期博弈：寻求利润3.16cm4.75cm6.34cm7.93cm9.52cm11.11cm12.70cm14.29cm15.87cm17.00cm1.00cm3.70cm6.40cm9.10cm11.80cm14.50cm17.20cm9.90cm22.60cm25.30cm27.99cm30.69cm32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cmContentBottomContentTopHeadingBaselineLeftMarginRightMargin全球厂商面临的大问题Source:Cannaccordestimates/publishedarticles22017(FullYear)全球智能机份额(%)14872010663VolumeshareofSmartphonesalesProfitshareofSmartphonesalesotherother由发达市场、高端、高利润销售所驱动份额在增长，由发展中市场、低价格段、低利润销售所推动由多个价格段推动,但在高端机领域是苹果唯一的挑战者3.16cm4.75cm6.34cm7.93cm9.52cm11.11cm12.70cm14.29cm15.87cm17.00cm1.00cm3.70cm6.40cm9.10cm11.80cm14.50cm17.20cm9.90cm22.60cm25.30cm27.99cm30.69cm32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19c