[营销星球]信息图：胜三2018年中国媒介价格增长趋势报告

MethodologyWehaveanalyzedallkeymediainChina:TV,Newspapers,Magazines,Radio,OOH,DigitalandMobile.Inflationforecastshavebeendividedinto2sections-nationalinflationandlocalinflationforthetop24citiesinChina.ForOOHwehaveincluded:BuildingLCD’s,Railwaymedia,BusTransit,etc.ForDigitalwehaveincluded:Portals,SearchEngines,Video,SNS,Weibo,NetworkCommunity,IM,ADAlliance/NetworkandVerticalchannels,etc.Foreachmedia,boththeRateCardInflationandtheforecastNettInflationareshown.www.rthree.com????201820172018VS(NetCostInflation%)(NetCostInflation%-forecast)20%18%16%14%12%10%8%6%4%2%0%-2%-4%-6%广播7%广播6%电视9%电视8%手机类20%手机类18%个人电脑6%个人电脑6%线上视频9%线上视频8%报纸-6%报纸-5%户外9%户外9%杂志-2%杂志-1%媒体净价涨幅媒体价格增长驱动因素分析1.宏观经济素：GDP增长，CPI增长2.媒介投放量变化：媒介投放量与企业当前发展现状同步3.媒介生态环境的不断变化4.不同行业的发展状况以及对媒介传播的诉求电视媒体净价涨幅2018年预测报告Sha