[营销星球]世界级B2B公司如何通过用户画像营销助力获客转化？

世界级B2B公司如何通过用户画像营销助力获客转化？刘玺致趣百川SCRM营销自动化，让获客、转化更简单致趣百川联合创始人&SVP致趣百川数字化转型，带来B2B市场机会中国企业正在进行数字化转型，在商业模式创新及相应的技能方面的投资明显加大，这是我们正在经历的风口。2017年B2B创投项目增加一倍，B2C减少一倍。87%的高阶主管认为“数字化”会颠覆他们的行业致趣百川业绩导向的RevMarketing正在变得越来越重要?Marketingfocusedonbrandbuilding&impressions?The4Ps?Marketingisnotalineofbusiness?Marketing&salesmanagedinSilosMetrics?Measuredoncosts?MeasuredonactivitiesTraditionalMkting?Implementedemailplatform?Productfocused?Tactical,oneoffemails,batchandblast?Littletonegativealignmentbetweensales&marketingMetrics?#of“leads”senttosales?CostperleadLeadGen?IntegratedMAPwithCRM?Customercentric–data–digitalbodylanguage?Multi-channelnurture/triggercampaigns–ongoing,24x7?Asales&marketingRevenuerelationshipMetrics?%&$contributiontopipeline&closed/wonDemandGen2015201620172018?REVData&systemsareoptimized?Customer