[营销星球]FirstInsight：男性消费者的崛起(英文版）

MenShoppingMoreOftenthanWomenAcrossMostOnlineandTraditionalRetailChannelsJanuary2019?2019FirstInsight,Inc.TheRiseoftheNewMalePowerShopperMenShoppingMoreOftenthanWomenAcrossMostOnlineandTraditionalRetailChannels2FirstInsightconductedaconsumersurveyonshoppinghabits,purchasebehaviorandinfluencesdrivingpurchasedecisions.Theresultsindicatedthatmenareshoppingmoreoftenthanwomenacrossmostonlineandtraditionalretailchannelsandareembracingtechnologyforshoppingandresearchingpricesmorethanwomen.Thesurveyfoundthat:1.MenaremorelikelytobefrequentshoppersonlineandonAmazon.comthanwomen,andmorementhanwomenpredictthattheirshoppingonAmazonwillincrease.2.Menaremorelikelythanwomentoshopsixormoretimesamonthacrossmosttraditionalretailchannelsincludingmassdepartmentstores,specialtystores,luxurystores,off-pricestores,andevenWalmart.3.Menare