AgencyHoldingCompaniesNeedABraveNewBusinessModelTheCMOGrowthAgendaForcesAgencyHoldingCompaniesToRearchitectTheirRaisonD’êtrebyJayPattisallandTedSchadlerAugust14,2018NOTLICENSEDFORDISTRIBUTIONFORResTeR.COMKeyTakeawaysTheCMO’sGrowthAgendaThreatensAgencies’VeryexistenceAstheroleoftheCMOexpandsbeyondcreatingcommunications,thevalueofagenciesandtheirmedia-ledapproachcomeundereconomicattack.AgenciesareforcedtoreexaminehowtheymeettheCMO’sgrowthagenda.AgenciesMustembraceANewBusinessModelAgencyholdingcompanieshaveanopportunitytooverhaultheirbusinessmodelandbethepartnersthatCMOsdesperatelyneedbyprovidingcreativeserviceswhileemulatingtheconsultancymodelforscaleandexpertise.ChooseAnAgencyHoldingCompanystrategyThatPropelsGrowthThesevenlargestagencyholdingcompaniesmustshapedistinctofferingsthatCMOsrecognizeasrightfortheircurrentneeds.