2019-中国公关行业营销趋势白皮书

AnR3WhitePaperCHINAPRSCOPE中国公关行业营销趋势研究2019前言：www.iww8.com关注“报告学苑”公众号，ID：day1238，每日分享20篇最新、最专业、最有深度的研究报告DrivingTransformaTionformarkeTersanDTheiragencies22019ChinaPRScopeisthefifthwaveinanongoingstudywiththegoalofgarneringadeeperunderstandingofthemotivationsandprocessesinvolvedinpublicrelationsinChina.Thedatawascollectedthroughaseriesofinterviewswithseniormarketerswhoserveasdecision-makersofsomeofthelargestcompaniesinChina.Thisstudyisatoolfortakingaction.Itprovidesananalysisoftrendsintheever-changingworldofPRagency-clientrelationships,andbringsclaritytoagencyperceptionsamongstcurrentandprospectiveclients.WewanttothanktheparticipantsforcommittingtheirtimetomakingthisthemostambitiousandcomprehensivePRstudyintheworld.Webelievethatreportssuchasthesehelptobolsterthetransparency