[营销星球]2017百度指数&尼尔森-乳制品年度营销生态与趋势

Copyright?2017TheNielsenCompany.Confidentialandproprietary.Copyright?2017TheNielsenCompany.Confidentialandproprietary.LiveVideoKnowledge互联时代消费者：信息的探索者而不仅是接收者EVOLUTIONOFCHINESECONSUMERS:ACTIVEINFORMATIONEXPLORERINSTEADOFRECEIVERBBSGamesSMSNewsFeedsWATCHBUYCONSUMERTVOutdoorE-comGroupPurchaseOverseaShoppingHypermarketDepartmentStoreCVSSpecialtyFMCGO2OWeiboOtherO2O3Copyright?2017TheNielsenCompany.Confidentialandproprietary.百度指数+尼尔森：大数据连接消费者所想与所为BAIDUINDEX+NIELSEN:CONNECTWHATYOUTHINKANDWHATYOUDOWITHBIGDATA洞察消费者所想与所为洞察消费者需求特征与兴趣偏好全面精确监测消费者购买数据97.5%互联网用户覆盖InternetUsersCovered100亿/200万搜索行为/用户标签OnlineSearchingBehavior/UserProfile90%+消费人口覆盖ConsumerCovered300万+零售门店RetailStoresInsightsondemandcharacteristics&behavioral