[营销星球]零工使命：下一代工作模式兴起

GigResponsiblyTheRiseofNextGenWork2|#GigResponsiblyQLabormarketdynamicsareshiftingrapidly:populationsareagingandskillsneedsarechangingfasterthanever,drivenbytechnologicalprogressandglobalization.Thegapbetweentheskillspeoplehaveandthoseemployersneediswidening,polarizingworkforcesandpopulationsaroundtheworld.Companieshavetofindtalentfromnewsourcesanddomoretodevelopandkeeptheirpeopleengaged.Atthesametime,whatpeoplewantischanging.Theyareworkinglonger,learningmoreandseekingabetterbalancebetweenworkandhome.Noteveryonewantstoengageasafull-timeemployeeandorganizationsdon’talwayswantthateither.The‘Monday-Friday9-5jobforlife’hasmovedonandmuchofthejobsgrowthoverthelast10-15yearshasoccurredinnon-traditional,alternativewaysofworking.Whiletheuberizationofworkgrabstheheadlines,thenumberofpeopleworkingingigsisstillonlyasmallparto