[营销星球]cickz：The-Big-Picture-Report

THEBIGPICTUREREPORT:HarnessingtheGlobalMarketforDigitalGoodsandServicesPAGE13:REPORTTHEGLOBALCHECKOUT:GETTINGYOURPIECEOFTHETRILLION-DOLLARPIEPAGE3:REPORTHARNESSINGTHEGLOBALMARKETFORDIGITALGOODSANDSERVICESPAGE25:INFOGRAPHICGENERATEMOREREVENUEWITHAGLOBALIZEDCART3RESOURCESIN1REPORT1:HARNESSINGTHEGLOBALMARKETFORDIGITALGOODSANDSERVICESHOWTOGROWYOURECOMMERCEBUSINESSGLOBALLY|4AnUnprecedentedOpportunityTotalnumberofonlinebuyersworldwide(2017)*1.77BILLION1.77BILLIONPercentageofonlinebuyersoutsidetheU.S.*90%90%Peoplewhoprefertoshoponlineratherthaninanstore51%51%*Source:StatistaWithmorethan3billionpeopleonline,ecommercehasgivenbusinessesaccesstomorepotentialcustomersthaneverbefore.Currently,7%oftheUnitedStates’$5.2trillioninretailsalesistransactedonline.InChinathisnumberisalreadyover18%.Withnosig