[营销星球]Digita-BornandLegacyNewsMediaUKFactsheet

|1|FACTSHEETNovember2017Digital-BornandLegacyNewsMediaonTwitterduringtheUKGeneralElectionAuthors:SílviaMajó-Vázquez,JunZhao,JasonR.C.Nurse,andRasmusKleisNielsenKeyFindingsInthisRISJfactsheetweanalyseasampleof4.26millionnews-relatedtweetsfromalargerdatasetof28milliontweetscollectedduringthe2017UKGeneralElectiontoexaminetheroleofdigital-bornandlegacynewsmedia1inonlinepoliticaldiscussions.Todothis,wehavemappedTwitterdiscussionsaroundarangeofkeywordsandhashtagstiedtotheelectionaswellastheactivityof129Britishmediaoutlets,including105legacymediaand24digital-bornoutlets.Wefindthat:?Legacymedia,includingmostbroadcasters–BBCNews,Channel4News,andSkyNews–aswellasTheEconomistandtheFinancialTimesandafewpuredigital-playersfiguredveryprominentlyinthepoliticaldiscussiononTwitter.?Anumberoforganisationswithconsiderabl