[营销星球]CickZ-The_Age-of-Amazon

TheAgeofAmazon:MaximizingtheB2CMarketingOpportunityInpartnershipwith:1ForthosereadingoutsidetheU.S.,CPGisthesameasFMCG(fast-movingconsumergoods)TheAgeofAmazon:MaximizingtheB2CMarketingOpportunity,publishedbyClickZIntelligenceinpartnershipwithCatalyst,aGroupMandWPPcompany,isbasedonasurveyofmorethan250NorthAmerica-basedbusiness-to-consumer(B2C)marketers(acrossallsectors),andnumerousin-depthinterviewswiththosewhoareactivelyusingAmazonasamarketingandsalesplatformfortheirownbrandsoronbehalfoftheirclients.ThereportisaimedatallB2C-focusedcompaniesmarketingandsellingtoconsumersacrossarangeofsectors,butisparticularlyrelevantforthoseworkingintheconsumer-packagedgoods(CPG1)arena.Inconjunctionwithoursurveyofmarketers,wealsocarriedoutanonlinesurveyof1,600U.S.consumers,lookingatusageofAmazonandcomparingresearchandbuyingbehavi