12018USMOBILECONSUMERREPORT2018USMobileConsumerReportOurFindingsAccordingtothe2018VibesUSMobileConsumerReport,peoplearedefaultingtomobilemorethaneverbeforetoengagewithbrands—fromshoppingviamobilewallettoreceivingpersonalizedmessagestoactivatingcustomersupportviachatbots.Forthisyear’sreport,wesurveyed1,000U.S.smartphoneownerstounderstandthemostcompellingtrendsinmobileusagesodigitalmarketerscancreatethemobileexperiencestoday’sconsumersexpectfrombrands.Throughourfindingswefoundthatcustomerswanttousemobiletoengagewithbrands,buttheyexpectevenmorepersonalizationandspecializedincentivestostayengaged.Marketersshouldcontinuetoinvestinmobilemarketingstrategiessuchaspromotions,loyaltyandnewmessagingappsasthesearesteadilygrowinginadoptionandpopularity.Weinviteyoutoreadtheseimportantconsumerinsightssoyouc