[营销星球]凯度华通明略：多屏分配效率白皮书

3.16cm4.75cm6.34cm7.93cm9.52cm11.11cm12.70cm14.29cm15.87cm17.00cm1.00cm3.70cm6.40cm9.10cm11.80cm14.50cm17.20cm9.90cm22.60cm25.30cm27.99cm30.69cm32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cmContentBottomContentTopHeadingBaselineLeftMarginRightMargin11优化多屏策略，高效建设品牌-多屏预算分配效率白皮书3.16cm4.75cm6.34cm7.93cm9.52cm11.11cm12.70cm14.29cm15.87cm17.00cm1.00cm3.70cm6.40cm9.10cm11.80cm14.50cm17.20cm9.90cm22.60cm25.30cm27.99cm30.69cm32.85cm30.16cm27.46cm24.76cm22.07cm19.37cm16.67cm13.98cm11.28cm8.59cm5.89cm3.19cmContentBottomContentTopHeadingBaselineLeftMarginRightMargin22新常态下的中国经济，正在向高质量、高附加值的中国品牌爬坡升级；中国由“制造大国”向“品牌强国”迈进的集结号已经吹响。强品牌可以带来更丰厚的资本回报BrandZTMStrongBrandsPortfoliovs.S&P500vs.MSCIWorldIndex(April2007–August2017)April20062007200820092010201120122