[营销星球]天猫开学季_2.20-v5（修改方案）

20172017.022017back-to-schoolactivityplanTmallsupermarket01PROJECTANALYSIS02PROJECTANALYSIS03PROJECTANALYSIS04PROJECTANALYSIS05PROJECTANALYSIS06PROJECTANALYSISPARTONE2017PROJECTBACKGROUNDTOPICBOX——————PARTTWOSTEP1STEP2STEP3OBJECTIVESPROJECTTOPICBOXLIVINGTHINGSSURPRISEOBJECTIVESPROJECTPROMOTIONPERIODROADSHOWPERIOD50PropagandaisexpectedtocoverBeijing,atotalofmorethan50collegesanduniversitiesPARTTHREEBack-to-schoolTmallsupermarketsThesurpriseofaboxPARTFOURA.ADVANCEPUBLICITY308——319PROJECTCONTENT!!TmallsupermarketAmysteriousboxdeliveryplan50PROMOTIONPLANNING5000*50*7PROJECTCONTENTPROMOTIONPLANNINGTmallsupermarketAmysteriousboxdeliveryplanH5————H5XX3201231——--Hlod-——ADVANCEPUBLICITY321——331PROJECTCONTENT!!2————————