[营销星球]国际4AVML特步2018双十一品牌传播案

LASTMEETINGRECAP1、策略上进一步结合品牌和产品，并贴近天猫的落地促销2、主题上围绕玩、派对、PK相关进行发想，并设计出有代表性的mockup3、传播（直播活动）更多的导入阿里妈妈+天猫资源，并在大主题下行成一个系列4、整体方案着力在落地执行上，内容需要与销售紧密相关HELLO,特步01WhoWeAre3,000+EMPLOYEES250+CLIENTS28LOCATIONSATLANTABEIJINGBOGOT?CAPETOWNCHICAGOGUANGZHOUJAKARTAJOHANNESBURGKALAMAZOOKANSASCITYKRAKOWKUALALUMPURLONDONMEXICOCITYMILANMUMBAINASHVILLENEWDELHINEWYORKSANFRANCISCOS?OPAULOSEATTLESHANGHAISINGAPORESYDNEYTOKYOWARSAWWHITESALMON921UNITEDSTATES83COLUMBIA92BRAZIL102U.K.35ITALY164POLAND450CHINA9JAPAN30INDONESIA72AUSTRALIA90SINGAPORE40INDIA5MALAYSIA101SOUTHAFRICAGLOBALDIGITALAGENCYWPPGROUP’STOPPERFORMINGDIGITALAGENCYBIGGESTPRESENCEWITHINVMLNETWORKOUTSIDEOFU.S.RANKED#1BY310CHINAMARKETERS–R3AGENCYSCOPE450+PASSIONATEDIGITALMARKETERSSHANGHAI?BEIJING?GUANGZHOUwasnamed#1ino