[营销星球]【Veraworm】易果生鲜618DigitaCampaign-34P

Yiguo618DigitalCampaignProposalVERAWOMMay.15thBRIEFRECAP?Targetcityfemales,salesoftencattiescherriesat618?Toenhancebrandawarenessamongconsumers,establishingimagefortheexclusivehighqualityfruit?Tocreatetopicsonline,promotedisseminationOBJECTIVE?Coreagegroup:25-35Female?High-qualitylifestylefemaleofficeTARGET?Majorityoffruitelectricitymanufacturersaresalesofcherriesatthesametime?Howtoattractfemaleconsumerstopurchasecherries,andlinkedbetweencherriesandconsumersinterestsOURCHALLENGEWhatwewanttodo??Ideationofthecampaign?Creativematerial?DigitalmedialistDELIVERABLESWHEREAREOURREALCONSUMERS我们真正针对的消费者人群画像究竟是怎样的就如车厘子被称为水果中的「红钻」，我们的目标人群，那些身居一二线城市、高收入的白领女性们就像同龄人中出类拔萃的「红钻女」她们是进口水果的忠实拥护者，也是品质生活的坚定拥簇她们的高消费表达的是笃定的、对自我无微不至的关怀，也是对买单于品牌主所构建的品质生活之美景OURTARGETRedDiamondWomen红钻女THINKINGCreateanexperiencethatforms