[营销星球]PCC_SFG&OLAY_Ecom_OND_PLAN_v4

日期：2016/7/11部门：蓝标电商华北二部方案名称：PCCE-comONDPlan版本：v4ONDCommunicationTrustSafeguardtoprotectyouandyourfamilyduringFluSeason2CommunicationObjectiveGainconsumers’trustandconvincethemtotrySFGinFluseasonBuildingalinkagebetweenFluPreventionandSFGSFGKeySellingPointHowtomakeSFG’sProtectionmoreTangibleandmemorabletoconsumers?换回迪宝肤+的图片4COREIDEA蓝盾守护无菌冬季DefensegermsbyBlueShieldNoneedtoWorryinFluSeasonCOREIDEAConsumershavedeepimpressiononSFG’sblueshield-likelogo&visuals.Shieldremindsconsumersofgermsprevention&fullyprotection.BuildingalinkagebetweenFluPreventionandSFG.DefensegermsbyBlueShieldNoneedtoWorryinFluSeason6ONDECCalendarCoreIdea蓝盾守护无菌冬季Blueshielddefensegerms,NoFearofFluinwinterKVDemomechanismTMALLexclusivelivestreamofTFBOYSonGHDmeetingFreegiftforConsumptionover?59F