[营销星球]Lee_MoveyourLee_media_pan_0306

LeeSS18MoveYourLeePartyMediaPlanPreparedby1PRObjectiveRe-connectwith“millennial”PDLsunder“MOVEYOURLEE”newbrandcommunicationplatformthrough“JadeFusion+”collection;Continuetogainmen’sbusinesssharewithendorsementinfluence;BuildLeecommunitythroughLeeCreateandimbedintocampaignasabrandidentityandultimatelybuildloyaltyto“millennials”PDLs;Engagemoreconsumerforofflineeventexperience.PRStrategyDeveloppressmaterialtocallout“MOVEYOURLEE”newbrandcommunicationplatformbasedonbrandguidelineandlinkwithendorsement&“JadeFusion+”product;Boldlyuseendorsementcharactertobringout“MOVEYOURLEE”brandcommunicationplatformandinfluenceourPDLs,maximizeindepthexposurethroughinterviewofLeeendorserLeverageLeeCreatecustomizationofferingstosupport“MOVEYOURLEE”platform;Focusondigitalmediaforinstantcoveragetocreatesocialbuzz.MessageHo