【戎马广告】奔驰新威霆定位策略by戎马广告-20150712-33P

NewVitoRepositioningStrategy新威霆定位策略JungvonMatt/TonghuipresentsthePositioningforNewVito.Beijing,July7th201531.Re-positioningAnalysisBackground:TheimpactofNewVitore-positioning4CurrentPositioning?Viano/Vito:Middle–PremiumMPV?Sprinter:Largetouristbus?Viano/Vito:mainlybusinesspurpose?Sprinter:mainlypeoplemover(clientreception+peopletransportation)?Viano:BuickNewGL8?Vito:BuickOldGL8?Sprinter:ToyotaCoasterRe-positioning?V-Class:PremiumMPV?NewVito:PremiumShuttle?Sprinter:PremiumBus/UtilityVan?V-Class:Business+Private?NewVito:Commercialbusiness?+LightBus+SPV?Sprinter:peoplemover+SPV+logisticstransportation?V-Class:NewGL8+NewAlphard+Multivan?NewVito:OldGL8,TransitV348SWB+TransitTourneo/Custom+IVECONewDaily(SWB)+MaxusG10/V80?Sprinter:TransitV348LWB+PowerDailyLWB+Coaster+IVECONewDaily(LWB)Positioning产品定位Tar