2017沃尔沃S90智能驾控体验营驾道创意方案

2017VolvoS90nationalTESTDRIVEEVENTcreative&designproposal2017沃尔沃S90智能驾控体验营“驾道”创意设计方案EVENTBACKGROUNDEVENTSTRATEGYCUSTOMERJOURNEYEVENTMANAGEMENTTEAMSTRUCTRUETableofCONTENTVOLVOHUBFORS90斯堪的纳维亚，一个迥然有别的地方Scandinavia，onedifferentplace在这里，有屹立万年的雄壮雪山TenthousandyearsnowmountaininScandinavia在这里，有神秘梦幻的森林MysteriousdreamyforestinScandinavia在这里，体验自然的伟大在这里，与自我真诚的对话在这里，来探索新的天地Experiencethegreatnessofnature，facetoyourselfheartexplorenewworldLet’sgotoScandinavia2017年10月，VOLVO邀您一起驭驾北欧风情VolvoinviteyoutoScandinaviainOctober2017创意设计CREATIVEDESIGNVOLVOHUBFORS90森林forest冰山snowmountain林中小屋cabin总布局鸟瞰Generallayoutoverview设计创意DESIGNCONCEPT设计源自北欧森林中小屋的灵感，为来宾开启斯堪的纳维亚之旅THEDESIGNCONCEPTCOMINGFROMaCabinfromSCANDINAVIANFOREST设计创意DESIGNCONCEPT精品区BoutiqueArea讲解区PresentationAreaFIKA区FIKAArea入口Entrance外场等候区Holdingarea/startpoint(offroa