咨询面试系列（2）：A[1].T.Kearney案例分析

Firm:A.T.KearneyCaseNumber:Casesetup(factsofferedbyinterviewer):·Yourclientisamanufacturerofbicycles·Theyhavebeeninbusinessfor25years·Theymanufacturerandsellthreecategoriesofbicycles:·Racingbikes:Highend,highperformancebikesforsophisticatedcyclists·Mainstreambikes:Durable,butnotoverlycomplicatedbikesforeverydayriders·Children’sbikes:Smaller,simplerversionsoftheirmainstreambikesforchildren·ProfitsatyourclienthavedecreasedoverthepastfiveyearsQuestion:·Whatisdrivingthedeclineinoverallprofits?·Whatrecommendationsmightcorrectthesituation?Suggestedsolutions:Thefirstquestionistodeterminewhathascausedoverallprofitstodecrease.Toaccomplishthisthecandidatemustfirstunderstandwhathastranspiredineachofthethreeproductcategoriesoverthepastfiveyearsduringwhichprofitabilityhasslipped.Thefollowingarequestionsandanswersthatwouldbeprovidedinan