北京希尔顿酒店圣诞节晚会策划方案

目录一、活动目的·················································3二、活动主题·················································3三、活动组织·················································3（一）活动时间·················································3（二）活动地点·················································4（三）参加人员·················································4（四）前期媒体宣传··········································4（五）会场布置活动氛围营造方案···············5（六）后续宣传·················································6四、晚会内容·················································7五、活动预算·················································10六、结语·················································11活动目的12月24日—25日是西方最隆重的节日——平安夜和圣诞节。随着中西方文化的激烈碰撞，庆祝圣诞节成为流行趋势，借助圣诞节举办的各种促销活动也成为商家的首选方案。在此期间，公司可利用圣诞节活动宣传北京希尔顿酒店的企业文化、扩大知名度、提升品牌，让更多的高端客户知道北京希尔顿酒店饭店、了解北京希尔顿酒店饭店、喜欢北京希尔顿酒店饭店，开发更多的盈利机会，提高营业收入。我们结合酒店自身的特点，对此次圣诞节活动进行整体策划和布置。活动主题活动形式：圣