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2016年3月颠覆与重塑——零售全渠道转型之路国际商业机器公司InternationalBusinessMachines颠覆与重塑：零售全渠道转型之路2目录前言………………………………………………………………………………………………………………………………2一、零售业：加速向全渠道转型........................................................................................................4?（一）零售业现状：收入和利润增长压力加剧........................................................................4?（二）消费者消费习惯变化是主要原因....................................................................................7?（三）零售业加速全渠道转型以做应对....................................................................................9?二、全渠道零售：现状与挑战..............................................................................................................?（一）什么是全渠道零售..............................................................................................................?（二）全渠道零售发展现状..........................................................................................................?（三）全渠道零售发展面临的挑战..