20160503-ESA-2016年美国游戏行业研究报告(20161021150402)

[i]20162016SALES,DEMOGRAPHICANDUSAGEDATAESSENTIALFACTSABOUTTHECOMPUTERANDVIDEOGAMEINDUSTRYWHAT’SINSIDEThe2016EssentialFactsAbouttheComputerandVideoGameIndustrywasreleasedbytheEntertainmentSoftwareAssociation(ESA)inApril2016.TheannualresearchwasconductedbyIpsosMediaCTforESA.Thestudyisthemostin-depthandtargetedsurveyofitskind,gatheringdatafrommorethan4,000Americanhouseholds.Headsofhouseholdsandthemostfrequentgamerswithineachhouseholdweresurveyedabouttheirgameplayhabitsandattitudes.[ii]“Videogamesarethefuture.Fromeducationandbusiness,toartandentertainment,ourindustrybringstogetherthemostinnovativeandcreativemindstocreatethemostengaging,immersiveandbreathtakingexperienceswe’veeverseen.Thebrilliantdevelopers,designersandcreatorsbehindourgameshaveandwillcontinuetopushtheenvelope,drivingunprecedentedleapsintechnolo