PHIDEON辉昂Socia&digita方案0811(1)

PHIDEON辉昂Digital&Social传播方案81/174/48200/45/320/93/77115/0/25255/209/0255/135/31207/215/21751/67/7634/116/1720/60/101115/177/22151/67/76137/148/160255/255/2551Who’stheTA?81/174/48200/45/320/93/77115/0/25255/209/0255/135/31207/215/21751/67/7634/116/1720/60/101115/177/22151/67/76137/148/160255/255/255C级车目标消费者总体特征OverallFeaturesofCModelTargets豪华车目标消费者特征：男性为主，年轻化、高端化的整体趋势Premiumcarcustomers:mainlymale,younger,high-endgroupGenderAgeMaritalstatusEducationCompanytypeAnnualincomeResourcefrom:2016CarClinic81/174/48200/45/320/93/77115/0/25255/209/0255/135/31207/215/21751/67/7634/116/1720/60/101115/177/22151/67/76137/148/160255/255/255中国大众富裕阶层定义：个人可投资资产在10万到100万美金的中国中产阶级及富有人群Massaffluent:middleclassandrichfamilywithindividualinvestibleassetsof100thousand–1millionusdollarsTargetConsumer－中国的大众富裕阶层TargetConsumer–China’smassaffluent富裕家庭-高Richfamily-high0.5