[营销星球]罗兰贝格：2018年全球电动汽车发展指数（英文版）

STUDYE-mobilityIndex2018RolandBerger–AutomotiveCompetenceCenter&ForschungsgesellschaftKraftfahrwesenmbHAachenAugust2018(Update)2STUDYE-MOBILITYINDEX20181.KeytakeawaysfromtheE-mobilityIndexfor2018>ChinaremainsinpolepositionintheE-mobilityIndexfor2018.ThoughFranceisoutinfrontintermsoftechnology,Chinacontinuestoleadthepackintermsofindustryandmarketdynamics(Fig.2)>Chinaunderscoresitsleadwithstrongprojectedgrowthinvehicleandbatterycellproduction>Owingtothestronggrowthforecastsandprevailingconditionsonthemarket,cellmanufacturerswillbedoingmoretosecuretheirrawmaterialsuppliesandinvestintheupstreamvaluechain>TheleadingcellmanufacturersarethuslikelytoseetheirdominantroleexpandandtheirnegotiatingpositionwithOEMsimprove>OEMsthereforehaveachoiceoftwostrategicoptionstoreversetheirgrowingdependency