AnR3WhitePaperCHINAPRSCOPE中国公关行业营销趋势研究2019DRIVINGTRANSFORMATIONFORMARKETERSANDTHEIRAGENCIES22019ChinaPRScopeisthefifthwaveinanongoingstudywiththegoalofgarneringadeeperunderstandingofthemotivationsandprocessesinvolvedinpublicrelationsinChina.Thedatawascollectedthroughaseriesofinterviewswithseniormarketerswhoserveasdecision-makersofsomeofthelargestcompaniesinChina.Thisstudyisatoolfortakingaction.Itprovidesananalysisoftrendsintheever-changingworldofPRagency-clientrelationships,andbringsclaritytoagencyperceptionsamongstcurrentandprospectiveclients.WewanttothanktheparticipantsforcommittingtheirtimetomakingthisthemostambitiousandcomprehensivePRstudyintheworld.WebelievethatreportssuchasthesehelptobolsterthetransparencyandprofessionalismofmarketingandpublicrelationsinChina,andweaimtocontinuetobeglobalexpertsi