[营销星球]Xaxis：人工智能时代的数字战略，如何在广告中充分利用人工智能

DIGITALSTRATEGYINTHEAGEOFARTIFICIALINTELLIGENCEHOWTOTAKEADVANTAGEOFAIINADVERTISINGARTIFICIALINTELLIGENCE:IMAGINATIONANDREALITYInourimaginations,artificialintelligenceoftencomesinblockbusterproportions:thecomputer’stakeoverin“2001,ASpaceOdyssey,”battlesforhumanity’sfatewithmulti-limbedrobotsin“TheMatrix,”themeaningoflovein“Her.”Inreality,AIismorepervasive,iflessepic.AIalgorithmshelpIBM’sDeepBlueandWatsonwinchessand“Jeopardy!”tournaments.Voice-activatedassistantsgiveinformation,entertain,andcontroldevicesandhomes.Self-drivingcarswillgoonsaletocarservicesnextyear,GeneralMotorspromises.1AI,EXPLAINEDAtitscore,artificialintelligenceprocessesspecificinputsthendeliversspecificoutputs.Askedtherightquestionsandgiventherightinstructions,itsalgorithmswillprovidesolutionsandsuggestactionsthatproducedesiredresults.Theproblemsaddressedby