[营销星球]Sagefrog：2018年B2B营销组合报告

2018B2BNowinitseleventhyear,theB2BMarketingMixReportbySagefrogMarketingGroupcompilesdatafromasurveyofB2Bmarketingprofessionalsinhealthcare,technologyandbusinessservicesindustries.ThisreportservesasastrategicplanningtooltohelpmarketingprofessionalsoptimizetheirmarketingprogramsthroughemergingandcompetitivetrendstomaximizemarketingROIintheyearahead.AmajorityofthosesurveyedworkforB2Bcompanies,withoneinfivealsoservingconsumers.?2017-2018SagefrogMarketingGroup,LLC.Slide2WhoWeSurveyedB2B:74%Both:18%?Professional&BusinessServices?Technology?Advertising&Marketing?Health&LifeSciences?Manufacturing?Financial&Insurance?OtherB2C:8%3%8%10%27%24%15%13%Overhalfofbusinesseslackaformalmarketingplan?2017-2018SagefrogMarketingGroup,LLC.Slide3Withoutastrategicmarketingplaninplace,B2Bcompanieslack