[营销星球]201803-Econsutanc&Adobe：2018数字营销趋势（英文版）

2018DigitalTrendsDigitalIntelligenceBriefingDigitalIntelligenceBriefing:2018DigitalTrends2DigitalIntelligenceBriefing:2018DigitalTrends1.ForewordbyAdobe....................................................................2.Executivesummary....................................................................3.Reviewof2017:digital-firstorganisationsmorelikelytohaveexceededbusinessgoals..........................................4.Companiesgetquantifiableupliftfromcustomer-centricapproach…it’stheyearofCXagain.....................5.DualfocusoncontentanddatafuelsUXandcustomerjourneyoptimisation.............................................6.Thedesignandcreativityrenaissance.................................7.Investmentindigitalskillsandeducationpaysdividends........................................................................................8.Companieswithintegratedtechnologystacks